Want Your Clients to Remember You in January? As the year winds down, Christmas gifting becomes one of the most powerful ways to show appreciation, strengthen […]
The Curious Case of Labubu: A Mischievous Master of Branding Once upon a time in a world not too far from ours, lived a strange little […]
Most people I meet hate small talk. Me too. Most Networking Sucks. Do you feel like networking is a waste of time? But in life we […]
17 Ways to Use Promotional Products in the Building & Construction Industry With big Sydney Build Expo 2025 just around the corner, most exhibitors are asking […]
I believe humans are at the core of any business, regardless of what you are selling. I would like to share my recent experience. I was […]
Promotional products are the unsung heroes of expos and trade shows. They may seem like small giveaways, but these items have a big role in creating […]
When it comes to choosing promotional products for your brand, the options are endless. From pens and notebooks to tote bags and T-shirts, businesses have a […]
Promotional products can be wasteful if purchased without thinking, research and strategy. For over two decades, we have led by example and ultimately give more than […]
Sensory Marketing: What Is It, and How Does It Work? Here’s the science behind it: We all have five senses — sight, hearing, touch, smell and […]
Everything we do in business is marketing. Marketing is telling the story of your brand to the world—every single detail matters. I might be biased after […]
Corporate gifting is more than just a goodwill gesture; it is an investment in human capital. The practice of giving gifts within a corporate setting is […]
Genius Natalie Siagian 🌶️ and myself are hosting a TLC business retreat in Magnetic Island 🏝️ from September 30- October 4. Come retreat and play in […]
One of the most significant advantages of promotional kitchenware is its seamless integration into daily routines. These items become an integral part of people’s lives, from […]
Did you know that 40% of merchandise ends up in a landfill? Scary statistics, right? If you have ever been to a trade show in Las […]
Neuromarketing. Behavioural Economics. Marketing Psychology. You’ve likely seen these terms more frequently these days. Despite their differences, these terms ALL have emotion at their core. Think […]
Did you know in 1970 we were exposed to 500 advertising messages a day? In 2022 the number is over 5,000. Yes, 10 times more. Today […]
Why should you theme things, you might ask. Let’s think of real life. What was the best event you ever attended? When I ask this question, […]
How often do we feel we have too many choices? But ironically we hear: I didn’t have a choice as often. Let’s look at quality ⭐️ […]
When I was growing up we had a holiday house, where as a family we spend 3 summer months. The holiday house was in a small […]
I just come back from Cannes in Cairns event, corporate rendezvous and tropical escape in one. Amazing! Over 1,000 attendees, over 100 speakers, 10 + networking […]
Our brains are super fast. It takes a split second to see a monkey 🙊 or lion 🦁 All decisions are made in our brains. 🧠 […]
Is it customer acquisition, customer retention, customer referrals, or surprise and delight? 25 years ago, marketing was simple. You would take out an ad in the […]
Who wouldn’t like the client who buys faster, spends more and is more profitable overall? Did you know that word-of-mouth marketing is 10 times more effective […]
What Makes The Best Conference Swag & Giveaway? 🎁 Here are 7 traits to be considered when selecting the best conference swag for your upcoming in-person […]
She says: “It’s not the audience’s job to be interested, it’s your job to be interesting.” It takes a creative brain and bravery to put your […]
I love smart marketers and I love data. Real numbers, A & B testing, metrics. With data we can analyze, then tweak and repeat. Seeing what […]
What makes marketing memorable? Considering how many messages we get exposed to every day, what is the one that you remember? The memorable campaign, memorable experience, […]
Are you familiar with the “cost per impression (CPI)” term? Or you might have heard retailers using the term “the cost per wear”. An example: if […]