What my dad taught me about gifts, the branded umbrellas I found in a Sydney bin, and the Impact Aware collection of recycled and natural promotional products.
Want Your Clients to Remember You in January? As the year winds down, Christmas gifting becomes one of the most powerful ways to show appreciation, strengthen […]
Promotional products can be wasteful if purchased without thinking, research and strategy. For over two decades, we have led by example and ultimately give more than […]
The Curious Case of Labubu: A Mischievous Master of Branding Once upon a time in a world not too far from ours, lived a strange little […]
Most people I meet hate small talk. Me too. Most Networking Sucks. Do you feel like networking is a waste of time? But in life we […]
17 Ways to Use Promotional Products in the Building & Construction Industry With big Sydney Build Expo 2025 just around the corner, most exhibitors are asking […]
I believe humans are at the core of any business, regardless of what you are selling. I would like to share my recent experience. I was […]
Promotional products are the unsung heroes of expos and trade shows. They may seem like small giveaways, but these items have a big role in creating […]
When it comes to choosing promotional products for your brand, the options are endless. From pens and notebooks to tote bags and T-shirts, businesses have a […]
Sensory Marketing: What Is It, and How Does It Work? Here’s the science behind it: We all have five senses — sight, hearing, touch, smell and […]
Everything we do in business is marketing. Marketing is telling the story of your brand to the world—every single detail matters. I might be biased after […]
Corporate gifting is more than just a goodwill gesture; it is an investment in human capital. The practice of giving gifts within a corporate setting is […]
Genius Natalie Siagian 🌶️ and myself are hosting a TLC business retreat in Magnetic Island 🏝️ from September 30- October 4. Come retreat and play in […]
One of the most significant advantages of promotional kitchenware is its seamless integration into daily routines. These items become an integral part of people’s lives, from […]
Did you know that 40% of merchandise ends up in a landfill? Scary statistics, right? If you have ever been to a trade show in Las […]
Neuromarketing. Behavioural Economics. Marketing Psychology. You’ve likely seen these terms more frequently these days. Despite their differences, these terms ALL have emotion at their core. Think […]
Did you know in 1970 we were exposed to 500 advertising messages a day? In 2022 the number is over 5,000. Yes, 10 times more. Today […]
Why should you theme things, you might ask. Let’s think of real life. What was the best event you ever attended? When I ask this question, […]
How often do we feel we have too many choices? But ironically we hear: I didn’t have a choice as often. Let’s look at quality ⭐️ […]
When I was growing up we had a holiday house, where as a family we spend 3 summer months. The holiday house was in a small […]
I just come back from Cannes in Cairns event, corporate rendezvous and tropical escape in one. Amazing! Over 1,000 attendees, over 100 speakers, 10 + networking […]
Our brains are super fast. It takes a split second to see a monkey 🙊 or lion 🦁 All decisions are made in our brains. 🧠 […]
Is it customer acquisition, customer retention, customer referrals, or surprise and delight? 25 years ago, marketing was simple. You would take out an ad in the […]
Who wouldn’t like the client who buys faster, spends more and is more profitable overall? Did you know that word-of-mouth marketing is 10 times more effective […]
What Makes The Best Conference Swag & Giveaway? 🎁 Here are 7 traits to be considered when selecting the best conference swag for your upcoming in-person […]
She says: “It’s not the audience’s job to be interested, it’s your job to be interesting.” It takes a creative brain and bravery to put your […]
I love smart marketers and I love data. Real numbers, A & B testing, metrics. With data we can analyze, then tweak and repeat. Seeing what […]
What makes marketing memorable? Considering how many messages we get exposed to every day, what is the one that you remember? The memorable campaign, memorable experience, […]
Are you familiar with the “cost per impression (CPI)” term? Or you might have heard retailers using the term “the cost per wear”. An example: if […]