news & insights

Emotional Marketing

Neuromarketing. Behavioural Economics. Marketing Psychology. You’ve likely seen these terms more frequently these days. Despite their differences, these terms ALL have emotion at their core. Think […]

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1,2,3 Gone

Did you know in 1970 we were exposed to 500 advertising messages a day? In 2022 the number is over 5,000. Yes, 10 times more. Today […]

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How do you theme anything?

Why should you theme things, you might ask. Let’s think of real life. What was the best event you ever attended? When I ask this question, […]

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Choices

How often do we feel we have too many choices? But ironically we hear: I didn’t have a choice as often. Let’s look at quality ⭐️ […]

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Happy Gardening Everyone

When I was growing up we had a holiday house, where as a family we spend 3 summer months. The holiday house was in a small […]

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Cannes in Cairns

I just come back from Cannes in Cairns event, corporate rendezvous and tropical escape in one. Amazing! Over 1,000 attendees, over 100 speakers, 10 + networking […]

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What do you see?

Our brains are super fast. It takes a split second to see a monkey 🙊 or lion 🦁 All decisions are made in our brains. 🧠 […]

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What is your biggest marketing challenge?

Is it customer acquisition, customer retention, customer referrals, or surprise and delight? 25 years ago, marketing was simple. You would take out an ad in the […]

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Word-of-mouth marketing

Who wouldn’t like the client who buys faster, spends more and is more profitable overall? Did you know that word-of-mouth marketing is 10 times more effective […]

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7 traits to be considered when selecting the best conference swag

What Makes The Best Conference Swag & Giveaway? 🎁 Here are 7 traits to be considered when selecting the best conference swag for your upcoming in-person […]

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It’s not the audience’s job to be interested

She says: “It’s not the audience’s job to be interested, it’s your job to be interesting.” It takes a creative brain and bravery to put your […]

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Adding A Personal Touch

I love smart marketers and I love data. Real numbers, A & B testing, metrics. With data we can analyze, then tweak and repeat. Seeing what […]

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What makes marketing memorable?

What makes marketing memorable? Considering how many messages we get exposed to every day, what is the one that you remember? The memorable campaign, memorable experience, […]

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Are you familiar with the “cost per impression (CPI)” term?

Are you familiar with the “cost per impression (CPI)” term? Or you might have heard retailers using the term “the cost per wear”. An example: if […]

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