April 22, 2024
Did you know that 40% of merchandise ends up in a landfill? Scary statistics, right? If you have ever been to a trade show in Las […]
April 1, 2024
Neuromarketing. Behavioural Economics. Marketing Psychology. You’ve likely seen these terms more frequently these days. Despite their differences, these terms ALL have emotion at their core. Think […]
July 17, 2023
Did you know in 1970 we were exposed to 500 advertising messages a day? In 2022 the number is over 5,000. Yes, 10 times more. Today […]
July 10, 2023
Why should you theme things, you might ask. Let’s think of real life. What was the best event you ever attended? When I ask this question, […]
July 3, 2023
How often do we feel we have too many choices? But ironically we hear: I didn’t have a choice as often. Let’s look at quality ⭐️ […]
June 26, 2023
When I was growing up we had a holiday house, where as a family we spend 3 summer months. The holiday house was in a small […]
June 19, 2023
I just come back from Cannes in Cairns event, corporate rendezvous and tropical escape in one. Amazing! Over 1,000 attendees, over 100 speakers, 10 + networking […]
June 12, 2023
Our brains are super fast. It takes a split second to see a monkey 🙊 or lion 🦁 All decisions are made in our brains. 🧠 […]
June 5, 2023
Is it customer acquisition, customer retention, customer referrals, or surprise and delight? 25 years ago, marketing was simple. You would take out an ad in the […]
May 29, 2023
Who wouldn’t like the client who buys faster, spends more and is more profitable overall? Did you know that word-of-mouth marketing is 10 times more effective […]
May 22, 2023
What Makes The Best Conference Swag & Giveaway? 🎁 Here are 7 traits to be considered when selecting the best conference swag for your upcoming in-person […]
May 15, 2023
She says: “It’s not the audience’s job to be interested, it’s your job to be interesting.” It takes a creative brain and bravery to put your […]
May 8, 2023
I love smart marketers and I love data. Real numbers, A & B testing, metrics. With data we can analyze, then tweak and repeat. Seeing what […]
May 1, 2023
What makes marketing memorable? Considering how many messages we get exposed to every day, what is the one that you remember? The memorable campaign, memorable experience, […]
April 24, 2023
Are you familiar with the “cost per impression (CPI)” term? Or you might have heard retailers using the term “the cost per wear”. An example: if […]