Who wouldn’t like the client who buys faster, spends more and is more profitable overall?
Did you know that word-of-mouth marketing is 10 times more effective than other types of advertising?
It’s our job to give people a reason to talk about us and our business. It’s our job to strategically create tools that help our clients and prospects refer us. How do you create these tools? The word of mouth works better because of its objectivity, compared to advertising. Naturally, we listen, trust and believe our friends.
The word of mouth is so effective simply because it is targeted. We bring the topic only in front of an audience that is interested, as we figure it out dusting discussion.
What we can do today to start? Here is a simple idea: If you give business cards out. Yes, it’s 2022 and I still give out cards (to those who ask). Instead of giving one card give two. The same applies to books if you give free books out. Give it with a message to pass it along to the colleague who might be interested.
Double mailing. They then look through their personal network and find the person to whom the book would be most relevant.
The best thing about word of mouth it’s available to everyone.
If you looking for unique ways to stand out and use the powerful tool of word of mouth let’s chat.
PS: “We’re living in an era where word-of-mouth is on steroids.” – Gary Vaynerchuk