What makes marketing memorable? Considering how many messages we get exposed to every day, what is the one that you remember? The memorable campaign, memorable experience, memorable offer, memorable presentation? Would you agree that most are predictable and hardly memorable?
I was wandering through the Exhibition hall the other day. I like to explore trends and get inspired by unique stand designs and set-ups. Unfortunately, most stands look similar to each other, had a similar setup and were giving out a similar giveaway, just with different logos.
The one stand that I remember had an interactive offer, where you have to enter your details to receive Messina ice cream. This was by far the busiest stand at the Expo. Smart. Different. Using more than one (visual) sense worked. The question is: does everyone who enters details potentially interested in the service that the company was offering or were there just for FREE ice cream?
The best outcome is achieved when we start with a strategy and add creative thinking to the process. It’s many ways we can improve our creative thinking.
Here are the three 3 most important strategies:
- Think of many ideas (fluency).
- Think of varied ideas (flexibility).
- Think of unusual ideas (originality).
Then elaborate: take all of the above and add ideas to make them better.
With the end of the Financial year just a few weeks away would you think differently and use this opportunity to re-engage with your clients or make a unique offer to prospective clients, that they can’t refuse?
I can barely wait to share what we are creating as EOFY 2023 gifts.
PS: “In order to be irreplaceable one must always be different.” – Coco Chanel.