I was at Christina’s Birthday party over the weekend. She is one of those clients with whom you end up being friends. It was a combined housewarming / birthday event in her beautiful new home.
I brought a small Matryoshka doll gift and loved seeing the joy and excitement from her receiving it.
Then she said: OMG! OMG! I’ve always wanted one, thank you. Tell me the story / history of it.
And then I rumbled… I kind of knew the story but not really or I semi forgot it.
That moment reminded me of how much gift giving is about the story first and the gift itself is second.
What story do you tell with your marketing and promotional gift giveaways?
Here is the Matryoshka dolls’ story for those who are curious to know.