March 3, 2025
I believe humans are at the core of any business, regardless of what you are selling. I would like to share my recent experience. I was […]
February 10, 2025
Promotional products are the unsung heroes of expos and trade shows. They may seem like small giveaways, but these items have a big role in creating […]
August 5, 2024
One of the most significant advantages of promotional kitchenware is its seamless integration into daily routines. These items become an integral part of people’s lives, from […]
April 22, 2024
Did you know that 40% of merchandise ends up in a landfill? Scary statistics, right? If you have ever been to a trade show in Las […]
April 1, 2024
Neuromarketing. Behavioural Economics. Marketing Psychology. You’ve likely seen these terms more frequently these days. Despite their differences, these terms ALL have emotion at their core. Think […]
June 26, 2023
When I was growing up we had a holiday house, where as a family we spend 3 summer months. The holiday house was in a small […]
June 12, 2023
Our brains are super fast. It takes a split second to see a monkey 🙊 or lion 🦁 All decisions are made in our brains. 🧠 […]
June 5, 2023
Is it customer acquisition, customer retention, customer referrals, or surprise and delight? 25 years ago, marketing was simple. You would take out an ad in the […]
May 8, 2023
I love smart marketers and I love data. Real numbers, A & B testing, metrics. With data we can analyze, then tweak and repeat. Seeing what […]