Can paper be an answer?

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WHAT IF you IGNORED the advice from 99% of marketers/influencers?

What if we stop autoresponder madness, a sphere of influence, and the traffic engine? What if instead, we focus on building relationships?

In fact, what if we over-invest in relationship building?

In the last 14 months, I have experimented with “going back to basics.” And from that experiment, I know that personal, human, simple things in marketing work the best.

Many of you might received my fun mail out with Oksanatiser, tape measure or cake in the cup. If you haven’t, dropped me a line and I will arrange it to be sent to you.

I love this Australia Post campaign with a message:

“if you really want to touch someone, send them a letter”

The joy of the handwritten card, the new book or my favourite, yearly magazine subscription.

What can you do to get in the hands of your clients and prospects? Something that is meaningful for them, useful and memorable.

Stay healthy and safe,


PS: Looking for ideas? Feel free to get in touch

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