I wonder how many of you are book lovers. In today’s super digital world, do you even buy hard copy books? I have to admit I still do, as much as I enjoy listening to books on Audible, I still spend time in bookstores and buy a few books. Some books that I have bought […]
Too often, marketing and sales teams regard each other with great suspicion. If you are on either side of the spectrum, you may know what I am talking about. Here is a real-life example I would like to share with you. I received a letter from BMW saying in BIG BOLD LETTERS: Your car could […]
WHAT IF you IGNORED the advice from 99% of marketers/influencers? What if we stop autoresponder madness, a sphere of influence, and the traffic engine? What if instead, we focus on building relationships? In fact, what if we over-invest in relationship building? In the last 14 months, I have experimented with “going back to basics.” And […]
Can you measure an ROI on merchandise? Often, I get asked: “How do we measure ROI on promo giveaways?” And when I ask: “How did it work for you? What was the result?” I hear: “I don’t know” or “Not sure. We just wanted to get our brand out there?” I would say the real […]
I am a curious type. Always have been. I don’t think I ever grew past the stage in my childhood where you ask “WHY” a lot. When I meet with a new client I always ask, “What are you currently doing for your brand promotion? What merchandise did you use in the past? How successful […]
I’m busy, are you? Who isn’t, right? How often do you hear the words, ‘I’m so busy!’? Especially now, with Christmas only a few weeks away. Why is there suddenly so much pressure? Deadlines, things to tidy up, to-do lists to complete. Who makes the rules? Who sets the timeline? Why has busyness become our […]
As a marketer, one of the most common distinctions that we talk about is B2B versus B2C. However, I would say it’s one of the most confusing definitions we have created. Forget B2B and B2C. Today we are all in the business of P2P, it’s all people to people. Every business is made of real […]
I would like to share some insights on an interesting conversation I recently had. The topic of the discussion was Loyalty. And how there is no more loyalty nowadays. What do you think? The definition of loyalty as per the English dictionary: “a strong feeling of support or allegiance”. Where does loyalty come from? Can we […]
On Monday night, I attended an amazing event with Danielle LaPorte. Some of you may know Danielle for The Desire Map (A guide to creating goals with soul) and some of the inspiring programs this Canadian runs. Danielle covered some interesting topics in her presentation: boundaries versus barriers, self-compassion and choices. She said: “Everything we […]
Choice. How much is enough? I was at the beauty salon last week… a special treat for myself on my birthday. When you walk into the salon the first thing they say: choose the colour. Then they send you to the wall with all the nail polish displays or give you pallets of colour swatch. […]
I was at Christina’s Birthday party over the weekend. She is one of those clients with whom you end up being friends. It was a combined housewarming / birthday event in her beautiful new home. I brought a small Matryoshka doll gift and loved seeing the joy and excitement from her receiving it. Then she […]
